Rich's Direct: Shop Online at Macys, Incorporating Rich's, Bon Marche, Lazarus and Goldsmith's

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Macys Department Store is known for several firsts that revolutionized the retail industry. Macys was the first retailer to promote a woman, Margaret Getchell, to an executive position, making business history. Macys pioneered such revolutionary business practices as the one-price system, in which the same item was sold to every customer at one price, and quoting specific prices for goods in newspaper advertising. Known for its creative merchandising, Macys was the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Macys was also the first retailer to hold a New York City liquor license. [Ref: www.macys.com]

At Macys website you'll find not just the usual selection of great Macys products which, incidentally, includes everything imaginable from Macys kid's clothes and fine jewelry to kitchen gadgets and luggage. You'll also find the co-branded stores of Bon-Macy's (Bon Marche), Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's and Rich's-Macy's. Navigating between the stores is a snap, and just one shopping basket suffices at Macys website, whichever store you're shopping in … mix and match from Bon Marche, Macys and Rich's if you like - all in the same basket! Macys online department store really is a winner, with plenty of excellent prices, fresh ideas and unique products to choose from.

Macys, and also Bloomingdale's are part of Federated Department Stores, Inc. Both Macys Department Store and Bloomingdale's are names instantly recognizable to most American shoppers, and have become inseparable from their well-earned reputation of quality products at affordable prices. At Macys Online you'll find everything you'd normally find in a Macys store - and lots more besides! Whether you're looking for Calvin Klein jeans or crystal stemware, table linens or unique jewelry … you'll find it all at Macys website - and always at the right price!

Shop Online at Macys Online Department Store