Asda Direct

Although Asda Direct is, in some respects, playing catch-up to other established online stores - notably Asda Direct and Argos - Asda UK has an aggressive plan in place to grab back some of the market it has lost, and by late 2007 intends for the Asda online store to be serving the entire Asda customer base.

In fact, Asda is hiring 1,800 staff to launch a huge expansion of the Asda web operation and over the coming months you'll find the Asda Direct web-experience just getting better and better, and offering more products, with delivery to most of the UK.


Asda Direct has come a long way since its founding in 1965 by a group of Yorkshire farmers. Asda Direct became part the Wal-Mart family in 1999, and Asda Direct now offers Britain's best value weekly shop with prices on average 10% lower than main competitiors with an unbeatable mix of fresh food, grocery, clothing, home, leisure, and entertainment goods. So, you'll be pleased to know that Asda Direct Online store is keenly following in the same traditions, with bigger-than-average savings on all of your essential shopping, and big bargains throughout the online store. Of course, with Asda Online, you'll also enjoy having everything delivered right to your door as well!


Asda is the leading British supermarket, and currently has more than 250 stores situated throughout England, Scotland and Wales. As Asda Online you can choose from many products, all at 'Always low prices', and have good delivered right to your door. ASDA Home Shopping uses existing ASDA stores to fulfil orders resulting, in a faster, more accurate and efficient home delivery service. The Asda Home Shopping service is true to Asda price values, and products are available at identical prices to those found in any Asda stores. With a low minimum service charge Asda is cheaper than any other supermarket home shopping service.

Whatever is on your shopping list, Asda Home Shopping makes a great place to begin your shopping, and you're sure to find almost everything you need at the rapidly expanding and ever-popular Asda website, where low prices and superb service are the order of the day.


Asda.com (Asda.co.uk), whilst a recognised leader in online grocery shopping, also has a wide range of non-food products on offer too:

  • Asda Direct Entertainment - thousands of DVD and CD titles to choose from, latest releases, pre-orders and a huge back catalogue with delivery to any UK address. A great selection of games for Playstation 2, Playstation Portable, Xbox, Xbox 360, PC Games, Game Boy Advance and Nintendo DS are also available.
  • Asda Direct Flowers - Order fresh flowers for any occasion - it doesn't have to be Mothers' Day or Valentines Day to enjoy sending someone fresh flowers from Asda
  • Asda Direct Mobile Phones - Discover unbeatable deals at Asda Mobile Phone Store, with big savings and offers from all the major networks and manufacturers, including BenQ Siemens, LG, Motorola, Nokia, Samsung, Sony Ericsson, O2, Orange, T-Mobile, Vodafone and more.
  • Asda Direct Opticians - Enjoy big discounts, in fact up to 40% discounts, from the online Asda Optician Store. All the major brands, a great selection of sunglasses and value lens & solution packages and lots more. With free UK delivery, there's never been a better time to "shop Asda Direct".
  • Asda Direct Travel Store - Find fantastic deals on your next travel arrangements. Flights and hotels, both domestic and international, travel insurance, city-breaks bargains and an detailed search tool to help you find exactly what you want. You may also arrange car hire through the Asda travel service.



Asda Direct Official Website:   http://direct.asda.com

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